Throughout the development of our Crave Nicotine Toothpicks, we did 3 separate Focus Group Testers.

Research results of 3 different focus groups that reviewed Crave Nicotine Toothpicks.

Conditions:

The testers did not know each other, neither were the trials done in a group or with the trial administrator present as to not bias the respondents. Focus group testers were able to leave their own feedback and review anonymously as to not bias their responses. All respondents were adults over 21 years of age and current Cigarette or Electronic Cigarette users.

Focus Group 1:

The first product review trial tested two different flavors against each other, a potent Cherry and a Mild Butterscotch Cake with a sample of 13 respondents.

The respondents self identified as:

  • 58.85% highly dependent on nicotine
  • 30.77% casual use of nicotine throughout the day
  • 15.38% only on occasion such as after a meal
  • 69.23% abstained from nicotine before trialing the Crave Nicotine Toothpicks

Asked if the respondents were able to reduce their primary nicotine delivery method while using the Crave Nicotine Toothpicks:

  • 46.15% reported using their regular nicotine significantly less than normal
  • 30.77% reported using their regular nicotine slightly less than normal
  • 23.08% reported using their regular nicotine the same as normal
  • No respondents reported an increased use of their regular nicotine method while using Crave Nicotine Toothpicks
  • Respondents thought they could abstain totally from their regular nicotine with an aggregate 55% confidence
  • Respondents thought they could be satisfied with Crave Nicotine Toothpicks when they could not use their regular nicotine with an aggregate 85% confidence

Asked about the social pressure response to using Crave Nicotine Toothpicks:

  • 92.31% reported not feeling a negative social pressure while using Crave Nicotine Toothpicks
  • 53.84% reported feeling less social pressure using Crave Nicotine Toothpicks vs their regular nicotine method

A noted remark from the first Focus Group

So far so good. Out of smokes right now, and haven’t felt the need to run to the store.

 

Focus Group 2:

The second product review trial tested the Butterscotch Cake flavor with an improved infusion process, a better toothpick (the one currently offered now) and improved packaging (the one currently offered now) with a sample of 21 respondents.

The respondents self identified as:

  • 61.90% highly dependent on nicotine
  • 33.33% casual use of nicotine throughout the day
  • 4.76% only on occasion such as after a meal
  • 52.38% abstained from nicotine before trialing the Crave Nicotine Toothpicks

Asked if the respondents were able to reduce their primary nicotine delivery method while using the Crave Nicotine Toothpicks:

  • 57.14% reported using their regular nicotine significantly less than normal
  • 28.57% reported using their regular nicotine slightly less than normal
  • 9.52% reported using their regular nicotine the same as normal
  • 4.76% reported discontinuing use of their regular nicotine completely (this was not a precondition or request of the focus group)
  • No respondents reported an increased use of their regular nicotine method while using Crave Nicotine Toothpicks
  • Respondents thought they could abstain totally from their regular nicotine with an aggregate 80.96% confidence
  • Respondents thought they could be satisfied with Crave Nicotine Toothpicks when they could not use their regular nicotine with an aggregate 95.25% confidence

In response to their overall satisfaction with the Butterscotch Cake Crave Nicotine Toothpick they rated it 8.2/10

Respondents were asked if they preferred the new toothpick (currently offered) vs the one from Focus Group 1:

  • 33.3% Strongly Agree to preferring the new toothpick
  • 33.3% Agree to preferring the new toothpick
  • 28.57% Neither agree nor disagree to a preference for the new toothpick
  • 4.76% Strongly disagree with preferring the new toothpick

Respondents were asked to rate the following statement: “I got more flavor from the new toothpick”:

  • 33.3% Strongly Agree
  • 23.81% Agree
  • 33.3% Neither agree nor disagree
  • 9.52% Disagree

Asked about the social pressure response to using Crave Nicotine Toothpicks:

  • 100% reported not feeling a negative social pressure while using Crave Nicotine Toothpicks (we attribute the difference to a change in packaging)
  • 80.96% reported feeling less social pressure using Crave Nicotine Toothpicks vs their regular nicotine method (we attribute the difference to a change packaging & toothpick size)

A noted remark from the second Focus Group

Absolutely great job all around, no burn like the other. The flavor was amazing and unexpected. Packaging fit perfectly in my pocket and I even forgot I had them at work. Absolutely amazing !!!!!!!

 

Focus Group 3:

The third product review trial tested the improved Crave Nicotine Toothpick with with four different flavors, a Synthetic Nicotine toothpick in Butterscotch Cake flavor and a sample size of 21 respondents. This focus group was primarily inquiring about specific impressions of each different flavor provided.

At the end Focus Group Questionnaire respondents were asked to rank the flavors in their most favorite to least favorite.  They are presented in order of preference.

  1. Pina Koolada
  2. Butterscotch Cake made with Synthetic Nicotine
  3. Sweet Melon
  4. Butterscotch cake made with Regular Nicotine (tied)
  5. Peach Creme
  6. Cherry

From this data Cherry was dropped from the product line.

 

If you are interested in further results from our Focus Group testing for insights for your business please feel free to reach out to us.